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New essentials
Crafted with love
Small-batch care for bathtime, cuddles, and calm nights—thoughtfully made for little ones and peace of mind.
Explore essentials
Handpicked
-11%
made with care
PuppySpot Soft Toy
₹ 799.00
₹ 900.00
Handpicked
-10%
made with care
Snowy Polar Bear
₹ 1,299.00
₹ 1,450.00
Handpicked
-19%
made with care
CozyPengFrog Buddy
₹ 1,299.00
₹ 1,600.00
Handpicked
-13%
made with care
BunBun - Soft Bunny Toy
₹ 1,499.00
₹ 1,725.00
Handpicked
-13%
made with care
Ultra Clear Premium Feeding Bottle 150ml | Newborn Safe
₹ 399.00
₹ 460.00
Handpicked
-18%
made with care
Ultra Clear Premium Feeding Bottle 250ml | Premium Baby Bottle
₹ 459.00
₹ 560.00
Diapering & baby care · Subscribe
Subscribe & save on everyday essentials
Stock up on diapers, wipes, and gentle baby-care staples with a recurring discount—pick your interval on each product page, skip or cancel anytime.
Subscribe & save
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Add to cart from this list, then choose “Subscribe & save” on the product page where available.
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Maternity Bag - Grey
₹ 2,499.00
₹ 2,800.00
Maternity Bag - Blue
₹ 2,499.00
₹ 2,800.00
Baby Diapers – All-Day Dryness and Aloe Vera Care - XXL
₹ 130.00
₹ 160.00
Baby Diapers – All-Day Dryness and Aloe Vera Care - Extra Large (XL)
₹ 125.00
₹ 150.00
Baby Diapers – All-Day Dryness and Aloe Vera Care - Large
₹ 120.00
₹ 150.00
Baby Diapers – All-Day Dryness and Aloe Vera Care - Medium
₹ 115.00
₹ 140.00
Baby Diapers – All-Day Dryness and Aloe Vera Care - Small
₹ 115.00
₹ 140.00
Baby Thermometer for Accurate, Safe, and Quick Readings
₹ 289.00
₹ 340.00
Playtime · Stories · Imagination
Soft toys & companions for every chapter
Cuddly friends for naptime, pretend play, and storytime snuggles—gentle textures and cheerful characters they’ll reach for again and again.
Playtime favourites
Brush Your Teeth: Fun Oral Care Book for Kids to Encourage Healthy Habit...
Discover "Brush Your Teeth," a fun oral care book for kids that encourages healthy habits. Make dental hygiene enjoyable and engage your child in brushing regularly!
Explore soft toys, comfort picks, and playful companions curated for little ones.
Brush Your Teeth: Fun Oral Care Book for Kids to Encourage Healthy Habits
₹350
Get Ready for Bed: A Fun Bedtime Routine for Kids
₹350
Eat Your Veggies: An Engaging Children's Book for Promoting Healthy Eating
₹350
Sit on the Potty: The Essential Potty Training Book
₹350
Bunny with Carrot
₹1,499
Snowy Polar Bear
₹1,299
Early learning · Books & routines
Learning: stories, skills & everyday habits
Board books and guided picks that turn bathtime, mealtimes, and bedtime into little lessons—so curiosity grows one page at a time.
Learning picks
Brush Your Teeth: Fun Oral Care Book for Kids to Encourage Healthy Habit...
Discover "Brush Your Teeth," a fun oral care book for kids that encourages healthy habits. Make dental hygiene enjoyable and engage your child in brushing regularly!
Browse books, routine helpers, and early learning favourites curated for growing families.
Brush Your Teeth: Fun Oral Care Book for Kids to Encourage Healthy Habits
₹350
Get Ready for Bed: A Fun Bedtime Routine for Kids
₹350
Eat Your Veggies: An Engaging Children's Book for Promoting Healthy Eating
₹350
Sit on the Potty: The Essential Potty Training Book
₹350
My First Book of Rhymes - Engaging Children's Rhyme Book for Young Readers
₹375
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Every smile matters
What parents are saying
Gentle picks for bathtime, cuddles, and calm nights—shared by moms and dads who shop with us.
Gentle Foaming Baby Wash
This wash has been such a relief—bubbles rinse clean, no tight feeling, and bedtime smells like warm cotton instead of “hospital soap.”
Lahari
Mom of one · Hyderabad
Talc-Free Baby Powder
I wanted talc-free and honest labels. This one keeps folds fresh on humid days without that chalky cloud—finally something I trust for daily use.
Sangeeta
First-time parent · Bengaluru
Tear-Free Baby Shampoo
So mild it doesn’t sting when little hands rub eyes mid-bath. Hair feels soft, not straw-like—small win, huge difference in our routine.
Aishwarya
Mom of twins · Chennai
Nursing Butter
Postpartum skin was angry and sore; this butter actually stayed put between feeds. Felt less like “skincare” and more like a quiet hug.
Meera
New mom · Pune
Soothing Diaper Cream
We tried three creams—this one calmed redness overnight without feeling sticky. Diaper changes stopped being a negotiation.
Kavya
Parent · Mumbai
Baby Massage Oil
The evening massage is our signal for sleep. Oil warms in the palms, absorbs instead of greasing the sheets—baby actually relaxes into it.
Rahul
Dad · Delhi